German inverter maker SMA Solar Technology (ETR:S92) said on Wednesday it will open a subsidiary in Mexico by the end of the year to support sales and service efforts in the country.
"The domestic Mexican market is just beginning to realize its potential," John Susa, executive vice president of sales for the Americas and Asia Pacific regions, said and added that the company's Mexican team will target all segments, including residential, commercial and utility.
SMA created authorised distributor network in Mexico last year. Earlier this year it said that its inverters have been used in a 3-MW portion of the 30-MW Aura Solar I plant that was rebuilt after damage from a hurricane. The solar plant, developed by Gauss Energia, is described as Mexico's largest.
Global diversification is a key feature of SMA's business strategy and the Americas region has become increasingly important for the company in recent years, SMA said.