WindMade to introduce new renewable energy label

Dec 5, 2012 - The WindMade organisation yesterday said it was developing a new comprehensive renewable energy label for companies and products in response to consumer demand for climate solutions.

The announcement was made at a press conference during the COP18 climate talks in Doha, Qatar.

WindMade was launched last year as the first global consumer label for companies using wind energy. If an organisation wants to be WindMade certified, at least 25% of its electricity consumption must come from wind energy.

The new renewable energy label, which is set to be launched in 2013, is designed to recognize a wide range of renewable sources such as wind, solar and geothermal, and to provide more flexibility to companies that use a number of renewable technologies. It will be available to organisations, buildings, events and eventually products.

The initiative is supported by the United Nations (UN) Global Compact, WWF, Danish wind turbine maker Vestas Wind Systems A/S (CPH:VWS) and the Global Wind Energy Council, the partners backing the WindMade eco-label.

"The aim of WindMade to foster corporate commitment to renewable energy and to raise consumer awareness for climate solutions is an important complement to intergovernmental policies," said Christiana Figueres, executive secretary of the United Nations Framework Convention on Climate Change (UNFCCC).

"Companies are playing an increasingly important role in driving renewable energy investments around the world. We also know from our surveys that consumers are ready to reward companies that use clean energy," said Morten Albaek, global senior vice president at Vestas.

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