March 20 (Renewables Now) - German solar inverter maker SMA Solar Technology AG (ETR:S92) is planning a “massive hiring effort” in the US, which it says is now a highly attractive market.
The company announced Thursday it has named Charles Ellis vice president of distributed sales, and Andrew Mears vice president of strategic sales. It did not give specific figures as regards to its recruitment plans, but said several positions will be created to support the sales group. Target regions such as California and the Northeast will see significant expansion, SMA added.
The US solar market had a record-breaking 2016. It installed 14.76 GW direct current (DC), almost double what was added in 2015, according to GTM Research and the Solar Energy Industries Association (SEIA). Pierre-Pascal Urbon, SMA CEO, said residential, commercial and utility customers have “reached a tipping point in recognizing the critical importance of the inverter” and the US has turned into an “extremely attractive market”.
The strengthening of the sales team comes to support the launch of a number of new solutions in the US for the utility, commercial and residential segments, including the Sunny Boy Storage battery-based inverter solution and larger power classes within the 1,500 V Sunny Central lot. SMA will also introduce new multi-vendor and battery-based operations and maintenance (O&M) services for large-scale solar photovoltaic (PV) projects.