October 19 (SeeNews) - A survey in the US reveals that roughly one-half of consumers who have a solar photovoltaic (PV) system also have an electric vehicle (EV), and vice versa.
Total of 54% of EV adopters stated that they also had residential solar, show survey results released this week by the Smart Grid Consumer Collaborative (SGCC). At the same time, 45% of residential solar adopters stated they also had an EV.
Out of the 1,571 respondents in the survey, 453 have residential solar and 378 have EVs.
SGCC explained that these findings have implications for utility planners looking to forecast load as adoption of EV and PV technologies is growing. At the same time, the results point to opportunities for targeted marketing and service bundling for companies who offer those technologies, the nonprofit organisation said.
One major merger deal in the US, the acquisition of SolarCity (NASDAQ:SCTY) by Tesla Motors Inc (NASDAQ:TSLA), aims to combine three technologies -- solar PV plus energy storage plus EV charging.
SGCC’s research also confirmed that consumer demographics such as homeownership, income and age have the strongest effect on the level of consumer interest in residential solar and electric vehicles. Also, the report shows that more males than females are interested in residential solar.
Broader market trends away from sole ownership and towards shared economy and “as-a-service” models are also being observed. Among the respondents in the survey there is growing interest in power purchase agreement (PPA) options for solar, shared ownership arrangements like community solar, and leases for solar PV and EVs.
The full report can be downloaded at http://smartgridcc.org/research/sgcc-research/sgccs-consumer-driven-technologies-study-summary/.