<em>Integrating digital approaches into the solar industry and pressing ahead with digital innovations is the only way forward</em> Elena Pedova is the manager and one of the founders of Evklips Energy OOD. As a managing partner in the company, she is responsible for communication and negotiations with clients. She also oversees business development, including the exploration and identification of new markets. Additionally, Elena Pedova is in charge of the company’s legal and marketing departments. Her professional journey began as a financier at American Express and Hewlett Packard. She holds a master’s degree in “European Public Policy” from King’s College London.