Beer brand Budweiser on Wednesday launched a global initiative, called The Energy Collective and designed to help link bars, music venues and stadiums with renewable electricity.
It supports the recently unveiled ambition of Budweiser’s Belgian parent company, Anheuser-Busch InBev (EBR:ABI), or AB InBev, to become net-zero across its value chain by 2040.
Budweiser aims to use its scale to secure more sustainable power at more affordable rates for customers. It says that in partnership with a local energy provider, The Energy Collective could offer cost savings to bar owners along with access to renewable energy infrastructure.
“Our bold dream is that every bar, venue and stadium in the world that serves Budweiser would be powered by renewable electricity," said Todd Allen, vice president global marketing at Budweiser.
The new initiative builds on Budweiser’s goal of brewing every beer with 100% renewable electricity by 2025, which has already been achieved in many markets.
In Brazil and Ireland, Budweiser producers have so far transitioned more than 2,000 local pubs to renewable electricity. In Brazil, renewable electricity is supplied by Lemon Energy and The Energy Collective's target there is to have 250,000 sites switch to renewable electricity by 2025. This is expected to save 36,375 tonnes of carbon dioxide equivalent (CO2e) a year, equal to taking 7,991 cars off the road.
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