Vestas Wind Systems A/S (CPH:VWS) will merge its sales business units (SBUs) for Central Europe and Northern Europe into one from the start of 2018.
The Danish wind turbine manufacturer said today the move is part of its "ambition to grow faster than a changing and increasingly competitive market." By reorganising the SBUs, the company aims to create simpler and more agile units with faster decision-making, it added.
"With mature markets moving to auctions and competitive tenders, it is imperative that our business model reflects and supports our customers’ needs in being successful in the market," said executive vice president and chief sales officer Juan Araluce. "By merging the two SBUs, we combine experience and capabilities across markets with a simpler and more agile setup, which will ensure faster decision-making and help us sustain our leadership in mature markets," Araluce further said.
The merged unit will be called North & Central Europe and will be led by Nils de Baar, who has been in charge of SBU Central Europe since 2015. The current president of Vestas Northern Europe, Klaus Steen Mortensen, will be leaving the company by mutual agreement.