TNS Gallup finds 85% of consumers want more green energy
Sep 17, 2012 - As much as 85% of consumers globally want more renewable energy, according to a study on consumers' preferences for green energy, carried out by TNS Gallup and commissioned by Danish wind turbine maker Vestas Wind Systems A/S (CPH:VWS).
The annual study, named Global Consumer Wind Study 2012 (GCWS), also shows that 49% of consumers are ready to pay more for products made with renewable energy, and 62% of them would be more willing to buy products from brands using wind energy, Vestas said in a statement on Friday.
Vestas also announced the results of another study it had commissioned. The Corporate Renewable Energy Index Report 2012, an index of companies voluntarily using renewable energy, prepared by Bloomberg New Energy Finance, shows that investment in green energy capacity has further grown. Net investment in renewable power totalled USD 237 billion (EUR 180.5m) in 2011, topping that in fossil fuel generation which was USD 223 billion. Many companies are investing directly in on-site renewable energy production. Yet, the pace of growth of green energy investments will depend on political and regulatory support, the report adds.