Sony will aim to go 100% renewable by 2040

Author: Masaru Kamikura.

September 10 (Renewables Now) - Sony Corporation (TYO:6758) has committed to sourcing 100% renewable electricity for its global operations, spanning Europe, North America and Asia, by 2040, non-profit organisation The Climate Group announced on Friday.

Sony, along with the management consulting firm McKinsey & Company, the Royal Bank of Scotland (RBS) and the shared workplace company WeWork, is joining the RE100 initiative, which unites companies from various sectors that aim to power 100% of their operations with renewables. The Climate Group said more announcements are expected shortly.

In line with Sony’s “Road to Zero” initiative to eliminate its environmental footprint, the company is now aiming at 30% renewable electricity by 2030 and 100% by 2040. Sony is already sourcing 100% renewable electricity in Europe, and it wants to go greener also in North America and China, Thailand and Japan. In the latter two countries, it said it will be installing on-site solar panels to support the goal.

Sony's operations in Japan, where it makes semiconductors, have a significant share of its total energy consumption. There, the firm plans to establish a transfer scheme of electricity generated at its sites to fully utilise the excess renewable power output by on-site solar panels, while uniting with other RE100 members to urge Japanese energy suppliers to provide affordable and reliable supplies of renewable energy.

McKinsey & Company, WeWork and RBS operate in already largely developed renewable energy markets and they aim to reach a 100% share a bit earlier. For McKinsey and RBS the target is 2025, while for WeWork it is 2023. McKinsey has already announced a plan to become carbon neutral, which the company is to achieve by purchasing green certificates or power under green tariffs and working with its landlords, where they provide the electricity in leased offices.

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Svilena is the latest addition to the Renewables Now team. Based in Italy, she will be focusing on the local market and on the rise of energy storage, e-mobility and mini grids globally.

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