Renewable

(SeeNews) - Jun 6, 2013 - Japan's Ikeuchi Towel received the WindMade label for sourcing 100% of the power for its towel production from wind energy, the company said Monday.

The company, which in 2002 started to weave its organic-cotton towels by using electricity produced from wind power, is the first Japanese firm to receive the certification, the firm added.

The WindMade standard was introduced in 2011 as the first global consumer label for companies using wind energy. In order to market products under the WindMade label at least 25% of a company's electricity needs to come from wind energy.

Under the requirements, a company has to produce the wind energy in its own wind power facility; to have a power purchase agreement for wind power; or to buy Renewable Energy Certificates approved by WindMade. The exact share of wind power in a company's power demand is be stated on the label.

The initiative is supported by the United Nations (UN) Global Compact, the World Wide Fund for Nature (WWF), Danish toy maker Lego, accounting services provider PricewaterhouseCoopers, Bloomberg and Danish wind turbine major Vestas (CPH:VWS).